This is the page where you wax lyrical about what you do and how you help clients and cusomers solve their problems.
You’re also going to want to provide some “trust factors”, testimonals, clients you’ve worked with or reviews to help position you as a leader in your area.
Make sure that you’re talking to your customers/clients about benefits not features.
A benefit is how the client will be helped by your product or service.
A feature is how big it is or what colour it is.
The Call to Action is the primary thing you want your visitor to do. It should capture their attention and make them want to take action.
The button text needs to be catchy, not just “click here”.
That means we’re currently focused on content, not the look. Your Style kit page is where we’ll start the design process.